VITAS Campaign Manager is a proprietary reporting dashboard built by VITAS Digital Marketing. It consolidates campaign performance data from multiple advertising platforms — including Meta Ads (Facebook / Instagram) and Google Ads — into a single, unified interface that agencies and advertisers use to track spend, leads, cost-per-lead, and ad creative performance across all their clients and projects in real time.
VITAS Campaign Manager uses the Google Ads API in read-only mode to retrieve campaign, ad group, ad, and performance metrics for the Google Ads accounts that our MCC manages. Retrieved data is transformed into a common schema — identical to the schema used for Meta Ads data — and stored in a Supabase Postgres database. Users of the platform view the data through the web dashboard; the API itself is never exposed directly to end users or clients.
The API is called either on demand by a logged-in agency employee (via a "Refresh from Google Ads" button) or automatically once per day via a scheduled Vercel Cron job. We do not create, modify, pause, or delete campaigns through the API — all campaign management is done by our team directly in the Google Ads UI. Refresh tokens are stored as encrypted environment variables in Vercel and are never written to source code or logs.
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